Who is Powered?

Normally, it is realistic to think that a company’s website can easily answer the question, “who are we.” That’s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn’t radically change the focus of the business. In the case of Powered, nothing could be further from the truth… but we see that as a good thing.

In case you missed it, last January, Powered announced that it had acquired not one, not two, but THREE other companies. To borrow a term from Bill Watterson’s well-known cartoon series, Calvin and Hobbes, earlier this year Powered Inc. was transmogrified from a company that focused on building online communities to a social media agency.

Given what we were hearing in the market, this was the right move. But at the same time, January is a tricky time to merge four companies together because in our case, all four companies had a bunch of business that they were trying to close before the year got started in earnest. So all four companies were given a fair amount of leash and allowed to continue using their own names and pitching prospects using products and services that were in their wheelhouse.

As the head of marketing for Powered, you can imagine that my job of trying to promote a business comprised of four distinct entities located across three geographies — Austin, TX, New York, NY and Portland, OR — could be tricky. Up until a few months ago, that was absolutely true. But over the last three or four months, our collective companies are starting to gel and we now have a much more cohesive story to tell when asked “who are we.” But it’s taking a little time to catch the website up (kind of like changing the tires on a moving car).

In the spirit of giving people a little bit better sense of who we are, I thought it might not hurt to give a quick drilldown of what we say we do, who we we work with and then provide a few case studies. Oh, we also have a number of folks that work here who blog and tweet and podcast. If you haven’t met those folks (or didn’t know they were all under one figurative roof), I’ve provided links to them as well.

WHAT WE DO
Powered is a dedicated social media agency that helps brands fully capitalize on their social initiatives, make them more relevant in an increasingly digital, connected and social world. Now with 75+ employees in its offices, we bring our clients “best-in-class” expertise across the social spectrum by offering a combination of strategy, planning, activation and management for social presence and programs including those centered on Facebook, location based/LBS, mobile applications, influencer activation and community building, content marketing, earned media and experiential marketing.

Clear as mud, right? Well they say that a picture is worth a thousand words…

At our simplest, you could say that we actually do three things:

  • Help companies “socialize” their websites
  • Build branded presences in places like Facebook, Twitter and Youtube
  • Get prospects, customers and enthusiasts to “do stuff” on behalf of companies. The “stuff” includes evangelizing, sharing, buying, referring and educating among other things.

WHO WE WORK WITH

Powered is lucky enough to work with A LOT of really cool brands. Rather than trying to list them all here, I’ve provided links to the various industries that we work with — each one contains company names and mini case studies about what we did (or are doing) with each of the brands:

Note: for a deeper dive on some of our active Facebook projects, be sure to head over here (StepChange is one of the four companies that is now a part of Powered Inc.

THOUGHT LEADERSHIP

As I mentioned before, we have the benefit of working with some extremely smart people here at Powered… many of which try and practice what they preach (myself included). You can find the blog and twitter activity for many of us on the Powered.com home page. But for a slightly more comprehensive list, here are the folks that are regular content creators (alphabetically):

So what did I miss? What more can I tell you about Powered? Just let me know in the comments and I’ll do my best to answer!

The Next Big Thing? Lot’s of Little Things.

If you haven’t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He’s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He’s also just written a book. A really good book I might add. One that is made better by NOT being about social media. Well, it includes many references to social media tools and examples… but the book itself is about marketing. MicroMarketing. If you’re wondering what that is, you came to the right place to find out.

microMarketing FTW

Before I talk about what microMarketing is, I want to go back and provide a little context for this post. In helping my friend and colleague, Greg, get the word out about his new book, Mr. Verdino and I decided that rather than just send the book out to a bunch of influential folks and ask them to write about it, we’d ask them to cover a single chapter. I’m not in any way criticizing the traditional approach but in the spirit of “micro” we realized that shorter might be better. The roster of people that have agreed to speak is pretty awesome. I’ve included the names/dates/chapters they are covering and a link to their blogs below. As their write ups go live, I’ll swap out the generic blog links to those that point at the actual chapter posts:

Monday Sept. 20 – Chapter 1

Tuesday Sept. 21 – Chapter 2

Wednesday Sept. 22 – Chapter 3

Thursday Sept. 23 – Chapter 4

Friday Sept. 24 – Chapter 5

Monday Sept. 27 – Chapter 6

Tuesday Sept. 28 – Chapter 7

Wednesday Sept. 29 – Chapter 8

Thursday Sept. 30 – Chapter 9

Getting back to “what is microMarketing,” the title of the initial chapter of the book, “The Next Big Thing is Lots and Lots of Small Things,” does a nice job as summarizing the entire book. To that end, chapter one does a nice job setting the stage for the rest of the book by offering up examples of how the world is shifting from a mass to micro focus. With examples like “Sasquatch Dancing Man,” the Iranian election coverage by citizen journalists and Ashton Kutcher’s unlikely victory over CNN in a race to one million Twitter followers, the book demonstrates the loss of control by the mainstream media and in some cases, the government, over we, the consumer’s, time and attention.

If one were to summarize the entire book into it’s bare essence, this illustrative chart on page 21 pretty much says it all:

As a marketer or someone running a business big or small, it’s these types of prescriptive recommendations that make microMarketing so useful. When you take a quick look at the success of a site like Facebook with it’s 500 million members who share over 30 billion pieces of content each month, it’s not hard to understand that there is a new sheriff in town and his name is NOT “mainstream media”.

I promise that I won’t ruin the rest of the book for you. And while the reviews that you’ll get from my fellow bloggers over the next two weeks will be useful aids in understanding the new phenomena that Verdino writes about, it’s certainly no substitute for all of the useful examples and suggestions in the book itself. In fact, if you’re in the New York City area on September 27th, there’s a great seminar (I’ll be leading a panel with some of the folks mentioned in the book). You can also meet Greg and get your own signed copy of the book which comes with the price of admission.

If you’ve already read the book and have thoughts on Chapter 1 that I haven’t covered here (I’ve yadda yadda-ed over a lot), feel free to include them in the comments.

Looking at the Future: Onstar’s Live On

It’s an OnStar kinda night at Stubbs — Austin, TX

Last night, I had the pleasure of attending a fabulous event at Stubb’s BBQ here in Austin. The host of the party was OnStar (a Powered client) and the purpose of the shin dig was to announce OnStar’s latest and greatest in mobile technology called Live On. Without getting into too much of a marketing pitch, the crux of what VP of Planning and business development at OnStar, Nick Pudar, walked us last night through focused on these four areas:

  1. Innovative technology
  2. 9th generation hardware
  3. Enhanced safety features
  4. New marketing campaign
Rewinding a little bit, I had a chance to try out some of OnStar’s technology a few months back when my colleague, Joe Jaffe, and I were in Detroit for the Future Midwest conference. Friend and director of social media at GM, Christopher Barger, was kind enough to lend us a Cadillac Escalade. In addition to it being a REALLY sweet ride, it was equipped with OnStar technology. What I loved about the technology (in addition to coveting the ability to remotely unlock my doors) was the fact that everything is done via voice. As someone that is married to their iPhone, I can tell you that I know how dangerous it is to try and text or tweet while driving. I also know how aggravating it is to not be able to enter an address into my GPS en route.
Joseph Jaffe, Powered and Christopher Barger, GM
Back to last night… what I like about OnStar’s thinking is that they are working hard to keep drivers safe on a lot of different fronts. Considering the fact that over 6,000 people died last year in texting or other smartphone related accidents — a number that’s destined to go up dramatically — allowing people to do the thing that they will inevitably do in a safer, smarter fashion makes a ton of sense to me. In fact, OnStar President, Chris Preuss said it best in yesterday’s announcement:

Giving our customers control of their vehicles with smart phone application technology is a key advantage of OnStar’s in-vehicle connectivity. This technology empowers drivers to make decisions about their travels well before they enter the vehicle,  meaning their full attention can stay where it needs to be – on the road ahead.

To that end, allowing for the ability to use your smartphone’s bluetooth capability to to perform text to voice OR using OnStar to be able to update your Facebook status (and listen to recent updates) is huge.
Inside a Chevy giving commands to Facebook via OnStar
The live updates coming from our car as we update from OnStar
On the “room for improvement” side of things, it does take a little doing to coordinate the Facebook updates. And once you do an update, it results in a voice >> text >> automated voice update on Facebook itself. However, this is OnStar’s first shot of the gate with this stuff so I imagine that the technology and capabilities will smooth out soon. I’m also envisioning that services like Twitter and location-based applications will be included in subsequent releases of this technology.
One other thing to note is the ability to go to OnStar’s site, enter in a location and then send it to your car is VERY cool and something that is a no-brainer. As I noted earlier, I can’t even tell you how many times I’ve gotten into my car, forgotten to enter my destination into the GPS and ended up having to pull over onto the side of the road.
So a big kudos to OnStar last night for pulling off a fun and informative evening (something they replicated across the country). Also, a great big thank you to my friend, Kameya Shows, who was kind enough to invite me to last night’s soiree. You can see other pictures from the event over on my Flickr page.
Simon Salt, Incslingers, Aaron Strout (that’s me) and Wayne Sutton, TriOut & OurHashTag
Cross-posted on blog.stroutmeister.com

Weekly Social Marketing Links: August 11, 2009

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it useful. I’ve been a little behind in my updates recently so you’re getting a few weeks worth in one fell swoop.

Links are below:

Beth Lopez (Marketing)
I enjoyed reading the article, Desperately Seeking Personal Brand, which talks about how you can tell if a social marketing “expert” is really a true guru or pretender.

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Marketers Like Twitter More Than Consumers Do
Interesting stats between the different views of marketers and consumers re: Twitter. While marketers see Twitter as a platform that is here to stay, consumers either don’t have an opinion or think it’s somewhat useful or dead. Both marketers and consumers feel it’s not a good platform for advertising or promoting products, which is interesting considering we get a lot of questions about using Twitter for just this purpose.

I do agree with the article that Twitter can be useful for awareness efforts, but I don’t think that by promoting your business you will generate leads or new business from Twitter. Twitter is about relationships. It’s about connecting with people that you find interesting. It’s about people…not about businesses. And if consumers don’t know or don’t care about Twitter, then it begs the question – Are marketers wasting time and energy in trying to figure out how to use it to propel their business?

DP Rabalais (Marketing)
In doing competitive intelligence this week I cam across an interesting story about Passenger and how they’re helping Mercedes Benz tap into 20-somethings (some current, but mostly future customers) help shape their future product offerings. Definitely worth the read if you get a chance.

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Fortune 100 CEOs & Companies: Social Media Use & Statistics

Good article on how CEO’s at top companies use social media, and also how companies are using tools like Twitter, LinkedIn and Twitter.

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I liked this post by blogger, Mack Collier titled Why Many Marketers Struggle with Social Media because it does a good job of succinctly calling out where traditional marketing and advertising is relevant vs. where SM is beneficial to companies. My favorite quote:

If you’re Burger King and you’re looking to influence whether I go there or not, use plain old marketing. It’s just fine. It’s the right tool for the job. So is advertising. You don’t HAVE to use social media for that.

But, if you’re Burger King and you want to understand me, to get what’s really going on inside my head, and know what we have in common, then THAT is where social media can be useful. Talk to me. Get to know me. Ask me about me and the things that aren’t about you.

Doug Wick (BizDev)
The danger of being an innovative start-up that is a little resource-challenged is that your innovations can be easily imitated. Facebook has been slowly learning from Twitter and incorporating their features while Twitter struggles with problems like infrastructure that Facebook solved long ago. This article does a nice job of showing where the endgame for Twitter might be, now that Facebook has acquired another sophisticated Twitter-imitator, Friendfeed.

—-
My article this week is Virtual Worlds are Getting a Second Life. Some interesting stats about the rebounding explosive growth of virtual worlds (especially among youngsters), and how they have been faster to develop revenue models than their 2-dimensional social counterparts like Facebook and Twitter. I would guess that is related to the fact that Facebook and Twitter ultimately deliver stickiness through the exchange of content (an activity that is complementary to our real lives), where 3D simulations can expand the possibilities for other social behaviors – such as commerce – more naturally since they do not complement, but instead emulate, our own reality.

Jay MacIntosh (BizDev)
Women are more relational and nurturing while men are more transactional…at least that’s the theory from a study by RapLeaf. http://digg.com/u3AQJa I’ve always been fascinated by how women and men think and behave differently. To see it in action, pay attention to the dynamics the next time you’re in a group setting (children or adults). You’ll likely see female energy more focused on understanding others and connecting with them by validating their experiences and feelings. On the other hand, male energy is usually more focused on being understood by others especially in terms of what we know and our past success. How do these differences show up in social media environments? Though I don’t have the data to support this…yet, I’ll bet women use “friending” features more than men, while men participate more in things like reputation management. Anyhow, something to consider when talking strategy with clients.

Bill Fanning (BizDev)

Bill’s been out doing some major sales stuff but time to get him back on the “article” wagon. 😉

Don Sedota (Product)
This is a good list from Jay Baer on 11 Timely Social Media Takeaways. It’s basically a short-list of 11 recent social initiatives or planned initiatives by companies/brands and a key takeaway from each. My favorite is the one on Lane Bryant and their recent announcement of a “Plus-Sized Community” for women. It’s a great example of striking an emotional chord with the customer for a brand that on the surface may not seem to be a great social candidate. Lane Bryant is also hoping to leverage member questions/comments for the purposes of product innovation which seems to be an increasing trend.

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In the spirit of interesting stats and prospective customers potentially finding Facebook Connect as an attractive demand generator, here’s a post from Brian Solis on up to date Facebook stats . Unfortunately, he doesn’t mention the source of his information but he says that the statistics will be used in his next book so take that for what it’s worth. Anyways, some highlights that could be used to sell prospective clients on the attractiveness of Facebook/FBC as a demand generation source include:

  • More than 5 billion minutes are spent on Facebook each day (worldwide)
  • The average social graph equates to 120 friends
  • 120 million users log onto Facebook at least once a day
  • 15,000 and counting websites, devices and applications have implemented Facebook Connect since its launch in December 2008

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I found this article pretty interesting, Please Don’t Follow or Friend Me, posted by Steven Hodson on the Shooting at Bubbles blog. It talks about how the concept of “friends” is different across different social networks and whether being someone’s “friend” on one social network is an obligation to accept that person as a “friend” on all social networks. A good quote from the article that sums it up (and I tend to agree) is “The richness and value of the Friending Economy comes from the quality and closeness of your ‘friends’, not the number of them. By blindly reciprocating we dilute the value of our ‘Friending’ not just for ourselves but also for those people who do decide to follow or friend us.”

There’s also an excerpt to another thoughtful post in the article’s sidebar (near the end) called “What Have You Done for Me Lately – Keeping Score in Social Media” which is similar in spirit but speaks to the viewpoint that just because you’ve followed someone, re-tweeted their comment, linked to their blog post, etc. doesn’t mean you should hold them in debt until they return the favor. The payback will be eventual and long-term, and in the end everything evens out.

Weekly Social Marketing Links: July 7, 2009

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it useful. Links are below:

Beth Lopez (Marketing)
Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users – Intereting article that speaks to changing demographics of Facebook users. What’s even more interesting is that the data is from Facebook’s own ad platform and the data is showing there are fewer high school and college users on FB today than there were six months ago. Interesting read to say the least.

DP Rabalais (Marketing)
My weekly article is, Three Ways Healthcare Brands Can Leverage Social-Media (from MarketingProfs). While the lead-in is actually quite good, the three big points that are promised… well, let’s just say they didn’t blow me away.

Here’s the Cliff Notes from this article. The big “Three Ways” are:

  1. Listen
  2. Participate
  3. Learn

I have to say, I’m a little disappointed that this article didn’t deliver a little more value (because MarketingProfs is usually pretty awesome)

Bill Fanning (Business Development)
The first post is from Scott Berkun (The Berkun Blog) titled Calling Bullshit on Social Media.  Similar to the post I shared a few weeks ago predicting the demise of Twitter, I had to read this one simply based on the title.  Scott takes an honest and somewhat cynical look at “Social Media”, the hype, history and the behavior of both participants and marketers of social media.  While he makes a lot of good points, I don’t think of most PR firms or Social Media Consultants as the “greedy” gaming the system.  Sure, there are always a few but typically they don’t stay in business long.  Call me naïve.     

The second post was written by Tim Walker and titled In Defense of Social Media Manager.  This post highlights the debate between Chris Brogan and David Thomas about the necessity of the role and job title “Social Media Manager”.  Included are links to each of their blog posts stating their positions.  Both worth the read.  In part, I agree with Chris that companies ultimately should focus measuring what they need to change like sales, trials, PR coverage etc and that Social Media is a set up tools to help facilitate the necessary changes.  He also says that using these tools is “part of a job function, not a standalone vocation.”  This is where I have to agree with David Thomas, especially with larger organizations.  Until everyone clearly understands the tools that are available to them and how to behave while using them, it probably makes sense to have someone focused on understanding the medium thoroughly.  As the medium becomes more widely understood, we will probably see fewer and fewer “Social Media Manager” titles.

Jay MacIntosh (Business Development)
The article is entitled A CMO’s Guide to Social Media. It’s authored by a woman named Dana Theus who is a strategic marketing consultant with years of client-side experience. Though it’s much longer than the 140 microbites we’re accustomed to, I found it to be very worthwhile (but of course I did else I wouldn’t be sharing it with y’all now would I?). Anyhow, it’s an insightful POV on the societal and technological trends that have made the world more “social”. AND she offers a few strategies that marketing leaders might actually pursue. One of the things she discusses is something I’ve been hearing a lot of marketers say during my past 8 months of social media immersion – “Social media is simply another communications channel.”

I agree that social media is a communications channel but it’s not “just another” one. It’s radically different. As one of my social media heroes, Doug Wick, points out social enables three-way dialog to take place; brands with consumers & consumers with consumers. That changes all the rules of engagement. Which reminds me, wasn’t it Einstein who said “insanity is doing the same thing over and over again while expecting different results?” Time for marketers to stop the insanity!

Doug Wick (Business Development)

This article is about Moonfruit’s high-exposure campaign on Twitter where they gave away Macbooks in exchange for retweets and followers. While the campaign was a wild success, it provides a little context on the downside. First, the campaign giveaway didn’t exactly link with Moonfruit’s real business, which is web design. There is a relevancy issue. Also, there are reports that Twitter had to cap or control the buzz because it was a strain on their infrastructure, showing that these free tools have their limits when used for marketing. An interesting case study in the evolving medium.

Don Sedota (Product Management)

Based on some of our recent prospect efforts, I found the latest Razorfish Social Media “Fluent” report  had some interesting info regarding the financancial services industry and social media. The report was Twittered pretty heavily yesterday and was also Yammered internally, but thought I would mention a few takeaways I had regarding their financial industry insights:

  • Out of 7 industries, Financial rated last with regard to propensity for social context interaction with a brand (only 13% being likely to interact)
  • As an industry, the financial industry ranks a very distant second to the Auto industry (92 vs. 6.3) as far as positive consumer sentiment (as determined from positive/negative conversations on the web) and ranks 6 times better than Pharma (6.3 vs. 0.96)
  • BofA has the highest share of voice (31.6%); almost 3 times more than Wells Fargo
  • Wells Fargo has the highest brand sentiment out of 6 financial brands at 71%
  • Online share of voice and sentiment is closely tied to offline voice and sentiment
  • With the recent tumultuousness in the financial industry, there’s a ripe opportunity to improve these metrics for financial companies

May 7: Weekly Content/Social Marketing Links

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it useful. Links are below:

Beth Lopez (Marketing)
Will the IAB’s Social Media Metrics Definitions Help Crack The Engagement Code? Found this article interesting particularly since we are solidifying our measurement framework and how we define ‘engagement’. The IAB published social media metrics definitions yesterday and while they aren’t different from what you expect, it does help advertisers and marketers that are struggling with measuring their social programs demonstrate the value of it. This would be good for all customer-facing folks to learn these as the IAB is regarding as the standard in defining how to measure online programs/advertising.

Here are a few of the things the IAB doc defines:
  • Application and video installs.
  • The number of relevant actions, including newsfeed items posted, comments posted, uploads, poll votes, and so forth.
  • Conversation size, which measures the number of content relevant sites and content relevant links, and the monthly uniques spread across those conversations.
  • Site relevance, which measures the density with which phrases specific to a client concern are brought up among relevant sites.
  • Author credibility, such as how relevant the author’s content is and how often it is linked to.
  • Content freshness and relevance, which defines how frequently an author posts.
  • The average number of friends among users of a specific application.
  • Number of people currently using an application.

DP Rabalais (Marketing)
Keeping in line with my commitment to alignment with our Sales Plan, I selected REI as the company to do a search on this week. My post this week is by Albert Maruggi, founder and president of Provident Partners and host and producer of the Marketing Edge podcast. I chose it because I feel like it builds a strong case to support REI as a strong prospect for Powered.

Bill Fanning (Business Development)

Jay MacIntosh (Business Development)

My weekly share is actually not an article but a few tidbits from a recently released study by Razorfish entitled “Digital Mom.”    

  1. Women control the majority of spending in the US and the world. To that end:
  • Consumer spending accounts for approximately 70% of GDP in the U.S.
  • Women a.k.a. “Chief Purchasing Officers” control 85% of household buying decisions in the U.S. and the majority handle family finances.
  • On the business side, women have accounted for 70% of all privately held start-ups over the last 15 years.

Marketers want to engage with people who buy things…women.

  1. Women, by and large, are much more “communal” than men. Think about it, women often turn to others for guidance, recommendations, etc., and they love to share (i.e. tell others about their experiences). Guys, we tend to be more independent and hierarchical. We hate to (i.e. won’t) ask for directions, we compete with each other in almost every- and anything, and usually prefer to conduct our own in-depth research rather than listen to someone who may have “better” research than us. Anyhow, the full report is about 37 pages and talks about a LOT of things, however, the three key takeaways that I found most interesting and relevant to us are the following:
  • Mom’s areas of interest are lifestyle categories…duh!
  • Their purchase decision funnel behaviors fit really well with what Powered does.
  • The highest value information sources for moms are a lot of what we provide in a Powered community.
Doug Wick (Business Development)
My post this week is from “Social Media Insider” written by David Berkowitz of 360i (cross-posted on the Agency’s website).
David does a nice job of offering his experience in running a self-service Facebook targeted ad campaign, including the results he saw. Many of his results are confirming of what we’ve heard – in a pretty targeted campaign he saw very low clickthrough, and he notes that FB must find another way to monetize if it expects to live out its large valuation. The upside is that Facebook ads are extremely cheap to test, and he predicts (I think rightly) that there may be ways to reach very specific, segmented audiences with compelling content-based ads – so he encourages people to test and see.
 
Don Sedota (Product Management)
A recent Forrester article called, Four Essential Components of Successful Innovation Initiatives, caught my attention due to the fact that, well I’m in the product innovation business ;-). The first two components, “Creating and getting executive support for an innovation strategy” and “Use central management and coordination to carry out the strategy” are pretty straightforward. The third component, “Use individual contributors to feed the innovation function” struck a chord because it’s something we’re currently trying to implement more effectively for the internal product strategy process. Examples of this include Dell’s Ideastorm and IBM’s annual Innovation Jam. In fact, we’ve been tossing around the idea of creating an internal Ideastorm where employees can go to submit ideas and fellow employees can comment on them and vote them up/down. This could also tie into Yammer so that everyone gets notified when a new product idea is submitted. As far as I know this actually wouldn’t be that difficult to implement internally.         

The fourth component, “Ties to community bring objective insight and can deepen relationships” has to do with using community (external resources) to inform product strategy. This struck a chord because it’s something that’s come up recently in the context of our product roadmapping discussions due to interest from Clinique and Sony. This form of product strategy “crowdsourcing” is becoming more and more popular.

Community Powered, Live from SXSW: Aaron Strout

 

Susan Bratton & Aaron Strout at the SXSW Mashable Party

Susan Bratton & Aaron Strout at the SXSW Mashable Party

Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a little “time in the sun.” By way of background, I’m the head of marketing at Powered — the company that owns this blog. Prior to that, I was the VP of social media at Burlington, MA-based Mzinga. Before joining Mzinga, I held a variety of director level roles at Fidelity Investments.

 

During my conversation with the lovely and talented Ms. Bratton, we talk about things like:

In addition to reading me here on this blog, you can also check out my personal (but professionally focused) blog cald Citizen Marketer. It if you really can’t get enough of me, follow me on Twitter at @AaronStrout. I am also the chief tweeter behind our corporate @PoweredInc account (although I’m working on getting our CEO to start tweeting from that account as well).

Right-mouse click to download.

FULL LIST of SXSW #CommunityPowered Podcasts are here.