About The Engaged Consumer

The Engaged Consumer was developed as Powered’s corporate blog with the intent to bring marketer’s together to share their experiences, ideas and insights into the rapidly evolving discipline of social media marketing.  You see, at Powered, we don’t believe the “new” consumer can be reached with “old” marketing and we are trying every day to help brands transform their social programs into strategic marketing initiatives that drive tangible business results.  We hope you find the commentary at the least interesting and at the most inspiring. 

You can learn more about Powered here.

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